Welcome to episode #916 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #916. In the world of business, Brad Pedersen stands out not only as an entrepreneur but also as a storyteller who has managed to weave his unique experiences into valuable business lessons. His journey, marked by creativity and resilience, is an inspiring tale for anyone navigating the complex terrain of entrepreneurship. Brad, best known for his innovative role in the toy industry (brands like Tonka, K'nex, Light Brite, Mash'ems, Care Bears and more), has encapsulated his wisdom in his new book, Startup Santa - A Toymaker's Tale of 10 Business Lessons Learned from Timeless Toys. This book is more than a narrative of business success... it is a guidebook that draws parallels between the principles of toy making and fundamental business strategies. Startup Santa delves into the world of timeless toys, unearthing the universal lessons they hold for business success. Brad’s approach is unique - he uses the simplicity and creativity of toys to explain complex business concepts, making them accessible and engaging. The book serves as a testament to his belief in the power of storytelling as a tool for learning and inspiration. Throughout his career, Brad has exemplified the spirit of innovation. As the founder of TechOutsiders and a seasoned entrepreneur, he has continuously pushed the boundaries of what's possible, turning ideas into tangible success stories. His journey is dotted with challenges and triumphs, each contributing to his deep understanding of the business landscape. Brad's passion for entrepreneurship is matched by his commitment to mentoring and supporting other aspiring entrepreneurs.Through his speaking engagements and writings, he shares his journey with a wider audience, inspiring others to pursue their entrepreneurial dreams. He’s currently also running the business of Pela (the world’s first compostable phone case) and Lomi (the world's first smart waste device that turns organic waste into soil supplement while you sleep). How can you dream big, generate business ideas for products that people don’t even know they will need (and love), overcome massive obstacles and keep going? Listen in. Enjoy the conversation... Running time: 1:01:22. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Brad Pedersen. Startup Santa - A Toymaker's Tale of 10 Business Lessons Learned from Timeless Toys. Pela. Lomi. Follow Brad on LinkedIn. This week's music: David Usher 'St. Lawrence River'.