The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT There is a lot of glass in public and commercial spaces, and the pro AV and digital signage industries have been applying all kinds of technologies to turn things like windows and dividers into part-time or full-time displays. In most cases, those jobs have come with compromises. There are films that might start curling at the corners, or discolouring. Mesh systems that look pretty good from the front, but terrible from the rear. And most recently, super-thin foils that need to be adhered to one side of glass panes. So what if the LED display was actually part of architectural-grade glass? That's the premise of a company called Clear Motion Glass - a Pennsylvania-based technology start-up that comes at the business from the angle of commercial glass. Clear Motion is a spin-out from William Penn Performance Glass, which has for many years been making and supplying laminated and tempered glass for commercial buildings. Unlike other products on the market, Clear Motion's LED displays are sandwiched inside sheets of laminated safety glass - so when a building goes up or is being retrofitted, the glass panels that go in are also active, highly-transparent displays. I had a good chat with Todd Stahl, a glass industry veteran who runs both the established and start-up businesses. Subscribe from wherever you pick up new podcasts. TRANSCRIPT David: Todd, thank you for joining me.  Todd Stahl: Hey Dave. Yeah, I appreciate you having us on. It's going to be a pleasure to talk about some LED glass with you.  David: Yeah, tell me about the company. I saw you guys at DSE back in December. You were busy almost the whole time. So I didn't really have the time or the chance to have any kind of a detailed LED conversation, but I know that the company has not been around that long, but it's grown out of a pretty well-established “performance glass company.” Todd Stahl: Yeah. A little bit about the history there. So, at Clear Motion Glass, we're making the LEDs inside of the glass. I came across the LED glass around June of 2022, so I've had it for just about two years. The parent company is William Penn Performance Glass, and that's another company I started in 2011. We deal with high-end architectural Glass.  So, a cliffnote version: We go to the top architects in the country, and they're like, “Hey, who are you designing for?” And they'll say to us, “Hey, we want some really cool glass to go in the elevators for the Empire State Building.” So we got into the architectural space with glass, and actually, we'll William Penn, who was just voted one of the top 50 glass producers in North of North America. So something that we're definitely pretty proud of around here.  Then I came across LED glass around 2022, I thought it was one of the coolest things I've ever seen put inside a glass, and I wanted to be a part of it. David: So when you say you came across it, what do you mean by that?  Todd Stahl: So, there's another product in glass, another glass product that's been around, I'm going to say right around since 2000. It’s a glass that goes frosted to clear from the turn of a switch, Switchable glass. So there's a company called Smart Film Blinds, and they were an applied film company that would actually take that, what we would call switch glass, but they just took the film and applied it to existing glass, and it was owned by Alan and Tracy Ackerman, and then they had this connection with LED Glass they weren't quite sure what to do with it. They knew it was really cool. And it had a chance to be really something big, but they were more of a film company, and then he and I got introduced, through a need that we had for some smart film, the switchable film, and then eventually we had a partnership for a while. Then we decided basically that I'll stick with the glass part, what I'm best at, and he'll stick with the film part, which was what they were