Optimizing for Search Intent
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Description
Marketers can’t just focus on ranking for text-based content anymore. Today, search engine results pages are more diverse than ever — from images to video to knowledge boxes and more.
In our first episode of Skill Up, Jorie and Matt dig into all of the different ways Google is serving up different content types and how searcher intent should inform your SEO strategy.
More Episodes
Very few (3%) buyers find salespeople “trustworthy.” Kwesi Graves, Sales Manager at LinkedIn, wants to change the perception of people in his profession. To do that, he champions a methodology called “buyer-first selling” for his team of reps. He prioritizes quality over quantity in his team’s...
Published 01/26/21
Published 01/26/21
In our recent 2021 Sales Enablement Report, we saw that 65% of sales teams that outperformed revenue targets in 2020 had a dedicated sales enablement team or function at their company.
Chris Pope, Director of Sales at Crayon, also believes that sales enablement is a critical function for any...
Published 01/21/21
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