Why Marketing Is a Must for Sales Enablement
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Description
The internet has completely changed the way we sell. Buyers are more informed and now hold all the power in the sales process.
Sales enablement is all about bringing marketing and sales together to keep up with today's empowered buyers.
Your sales team needs processes and high-performing content, and marketing is just the department to give it to you. But first, you need to align both teams.
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Very few (3%) buyers find salespeople “trustworthy.” Kwesi Graves, Sales Manager at LinkedIn, wants to change the perception of people in his profession. To do that, he champions a methodology called “buyer-first selling” for his team of reps. He prioritizes quality over quantity in his team’s...
Published 01/26/21
Published 01/26/21
In our recent 2021 Sales Enablement Report, we saw that 65% of sales teams that outperformed revenue targets in 2020 had a dedicated sales enablement team or function at their company.
Chris Pope, Director of Sales at Crayon, also believes that sales enablement is a critical function for any...
Published 01/21/21
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