Attention please: “Hospitality Rising” That’s the title of Mark McCulloch’s campaign, which is addressing the painful topic of #staffshortage in the UK hospitality scene in an unseen way. And one thing is for sure: This is a game-changer in how employment in #hospitality is seen, not just in the UK, but potentially everywhere. If you want to know how to convert one in three GenZlers to potential hospitality-fans you better tune in to this SMACK episode.