Yes, you can do things differently! Even in the hotel business. Listen to 2024’s first smack episode and learn from YOTEL CEO Hubert Viriot how the brand has established a new status quo in the travel business over the past decade. YOTEL has been rocking its own way from the beginning, by focusing on highly tech-savvy customers and the future of traveling, instead of sticking to beaten paths. Some of its milestones: being the first non-luxury brand in an eternity to construct a new property in New York and making hourly hotel bookings sexy again. Hubert has not only seen this baby grow, but is said to be majorly responsible for pushing YOTEL from a unique airport hotel to a global player.