Branding Isn't Important It's F'n ESSENTIAL with Steven Picanza from All About Branding
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Description
As a creative strategist and branding expert, Steven has spent more than a decade helping brands identify and bring their purpose to life through evocative ideas, award-winning campaigns, and compelling consumer experiences. While he specializes in building, repositioning, and marketing brands, his background is diverse (by design!) with roles in creative brand strategy, brand planning, and experience design. This range has enabled him to bring thoughtful, comprehensive strategic plans to his clients and be an empathetic cross-functional team leader.  Listen to more at smallbusinessgrowth.org/podcast 
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