Adam Runner, the Director of Marketing at mySidewalk joins the podcast. He shares the new way they're approaching how they talk about their company on their website and what it's done to boost inbound demo requests. Adam discusses how to clearly and simply articulate your message, what it takes to nail the story, how to talk about your products on your website and much more. Adam's LinkedIn: https://www.linkedin.com/in/damrunner/ mySidewalk Website: http://mysidewalk.com/