Johan Abadie, the SVP of Marketing at Mediafly joins the podcast. He explains why companies shouldn't focus only on creating demand, but also shares why they should be capturing existing demand. Johan takes a deep dive on how he and his team measure intent signals, coach their buyers through the buying process, how they engage with prospects and much more. Johan's LinkedIn: https://www.linkedin.com/in/johanabadie/ Mediafly Website: https://www.mediafly.com/