186: Math vs. Magic in B2B Marketing w/ Russ Somers
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Description
Russ Somers, the CMO at Lytho joins the podcast. He shares why it's critical for your creative and demand gen team to be aligned, how to have a healthy blend of math and creative in marketing, what marketing functions should be responsible for moving the needle in your company and much more.
Russ' LinkedIn: https://www.linkedin.com/in/russsomers/
Lytho Website: http://www.lytho.com/
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