188: The Foundation of Brand is Knowing Your Buyer w/ Jeff Reekers
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Description
Jeff Reekers, the CMO at Aircall joins the podcast. He discusses why B2B SaaS companies need to invest more in brand, why it's dangerous for marketers to get stuck in the 'pre-sale' portion of the buyer journey, what their 'Voice of the Customer Report' is and much more.
Jeff's LinkedIn: https://www.linkedin.com/in/jeffreekers/
Aircall Website: http://aircall.io/
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