199: The B2B Buying Process Has Too Much Friction w/ Caroline Tien-Spalding
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Description
Caroline Tien-Spalding, the CMO at Aptology joins the podcast. She dives into why more B2B companies should be ditching the discovery call step, characteristics we should be taking from D2C, how to flip the funnel, what it looks like to simplify the buying process and much more.
Caroline's LinkedIn: https://www.linkedin.com/in/tienspalding/
Aptology's Website: http://www.Aptology.com
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