202: B2B Marketing Isn't What It Used to Be / Phil Granof -

B2B Made Simple: A B2B Marketing Podcast

202: B2B Marketing Isn't What It Used to Be / Phil Granof

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Description

Phil Granof, the CMO at NewStore joins the podcast. He details the changes B2B buyers have made over the years, how to peel back the layers on who is actually buying your product, technical vs. benefit-driven buyers, how he approaches risk taking and much more. Phil's LinkedIn: https://www.linkedin.com/in/philipgranof/ NewStore's Website: http://www.newstore.com/

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