204: It's Time to Eliminate "Just Because" Marketing

B2B Made Simple: A B2B Marketing Podcast

204: It's Time to Eliminate "Just Because" Marketing w/ Jim Holben

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Description

Jim Holben, the CMO at Applied Visions joins the podcast. He breaks down why marketing teams should move away from SEO and long-blogs and instead shift their focus to marketing activities that build a brand. From organic LinkedIn to podcasting, Jim explains what it takes to be successful with this strategy and how to get buy-in from your executive leadership team. Jim's LinkedIn: https://www.linkedin.com/in/jim-holben AVI's Website: http://avi.com/

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