205: Short-Term vs. Long-Term Marketing w/ Heather Moses
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Description
Heather Moses, the SVP of Marketing at Nexthink joins the podcast. She walks us through the differences between short-term and long-term marketing, explains the advantages and disadvantages of both, where to focus your resources, where her team is placing bets right now and much more.
Heather's LinkedIn: https://www.linkedin.com/in/heathermoses/
Nexthink's Website: http://www.nexthink.com
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