205: Short-Term vs. Long-Term Marketing w/ Heather Moses - Listen

B2B Made Simple: A B2B Marketing Podcast

205: Short-Term vs. Long-Term Marketing w/ Heather Moses

Listen now

Description

Heather Moses, the SVP of Marketing at Nexthink joins the podcast. She walks us through the differences between short-term and long-term marketing, explains the advantages and disadvantages of both, where to focus your resources, where her team is placing bets right now and much more. Heather's LinkedIn: https://www.linkedin.com/in/heathermoses/ Nexthink's Website: http://www.nexthink.com

More Episodes

See all »

214: Managing and Hiring 100% Remote Teams w/ Mark Bliss

Mark Bliss, the SVP of Marketing at DNS Filter joins the podcast. He breaks down his successes with managing and hiring 100% remote teams, the difference between remote and remote first companies, how to activate your talent, the lessons he's learned and much more. Mark's LinkedIn:...

Published 08/21/22

B2B Made Simple: A B2B Marketing Podcast

Published 08/21/22

213: There's No Perfect Answer in Marketing w/ Laura Kendall

Laura Kendall, the VP of Marketing at MadKudu joins the podcast. She discusses why marketers don't need to measure everything, what data B2B companies need to lean into, when you should follow your gut as a marketer and much more. Laura's LinkedIn:...

Published 08/19/22