In this episode, host Victoria Collier goes into an often overlooked metric when valuing law firms: the sales conversion rate. She explains how the percentage of consultations that convert into paying clients can significantly affect a firm's revenue and overall valuation. Whether you’re preparing to sell or looking to buy a law firm, understanding this key metric can offer deeper insights into a firm's financial health and growth potential. Learn how boosting your conversion rate can enhance your firm's value and make it a more attractive investment. 3 Key Takeaways 1.⁠ ⁠The crucial role conversion rates play in determining law firm value. 2.⁠ ⁠Why buyers should ask about conversion rates—and not just focus on revenue and profit. 3.⁠ ⁠The impact of practice area differences on sales conversion rates and what that means for valuations. About the Victoria Collier Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.   We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking here. Connect with Victoria Collier https://quidproquolaw.com/ Private Facebook Group https://www.facebook.com/groups/1284225722042602 LinkedIn https://www.linkedin.com/company/victoria-collier-coaching/