In this episode of Smart Money Parenting, hosts Scott Donnell and Chad Willardson discuss the concept of the "pink tax." They explain that the pink tax refers to the tendency of products marketed towards women to be more expensive than similar products marketed towards men. This phenomenon has been present for decades but is now being exposed. The hosts highlight that simply adding a feminine touch to a product can increase its price by 30 to 43%. They encourage listeners to question the cost of products and not simply accept the status quo. This episode aims to raise awareness about the pink tax and empower consumers to make informed financial decisions. Pink tax: phenomenon of products marketed towards women being more expensive Products affected: razors, shampoo, dry cleaning, haircuts, clothing, footwear, gloves, hats, medicines Price increase: 30-43% for feminine products Importance of price comparisons and questioning costs Conversation about societal pressures and self-worth in relation to beauty and consumerism Mentioned in this episode  gravystack.com/smart gravystack.com/igniter smartmoneyparenting.com smartmoneyparenting.com/followus Smart, Not Spoiled: The 7 Money Skills Kids Must Master Before Leaving the Nest by Chad Willardson Value Creation Kid: The Healthy Struggles Your Children Need to Succeed by Scott Donnell and Lee Benson Scott Donnell on LinkedIn - linkedin.com/in/donnell-scott  Chad Willardson on LinkedIn - linkedin.com/in/chadwillardson Scott Donnell on Instagram - @imscottdonnell Chad Willardson on Instagram - @chad.willardson Scott Donnell on TikTok - @imscottdonnell