Joining me today is the incredibly talented Sean McCabe, the man behind seanwes.com and the founder of an online course on the art of hand lettering. Sean has turned his passion for hand lettering—something he once pursued only in his free time—into a thriving business and online community. After spending 9,000 hours honing his skills, Sean realized he was in a unique position to teach other artists how to make a living doing the same thing he did. In this episode, he'll share what he did next to build his online course, how he marketed it, and how he continues to grow his business. It's an amazing story I can't wait for you to hear!