This week on SPI TV, I'm so pleased to introduce Jay Papasan, co-author of The One Thing—a book I consider a must-read for every business owner. The One Thing taught me so much about becoming a more productive, effective entrepreneur. It's a book that both inspires its readers and lays out concrete steps for us to act on—a difficult and rare achievement, as Jay explains in the video. As someone in the midst of launching my own book, Will It Fly?, I was so excited to sit down with Jay. He has such a wealth of wisdom and experience to share—everything from settling on that one, book-worthy idea to"killing your darlings" in the editing process. If you feel like you've also got a book in you, or if you're curious to learn what The One Thing is all about, listen in on what Jay has to say!