October is Email Marketing Month! Today, we're covering the major dos and don'ts. There's a right way and a wrong way to do things. I've been there—and I've learned a lot from my not-so-great decisions. Hopefully, after this episode, you won't have to make the same mistakes when it comes to your own email marketing. I'll be covering all the important stuff, including subject lines, segmentation, calls-to-action, and auto-responders. I'll also delve into reaching out to your audience, asking them the right questions, and knowing when to push a sale. And make sure you check out EmailtheSmartWay.com, a free guide with my favorite email marketing strategies and tactics that's perfect for anyone getting started with their email list. You can download that guide for free here: http://emailthesmartway.com Watch previous episodes from Email Marketing Month here: SPI TV 27: Top 10 Places On Your Website to Include an Opt-in Form SPI TV 28: ConvertKit Demo by Pat Flynn And please join my book club for monthly book reviews, special deals & promotions from authors by clicking on this link below: http://www.patsbookclub.com