Description
Watch the full film & presentation in Episode 13 of SPI TV!
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On March 24th, 2015, I traveled to Puente Hills Mall in the City of Industry, which is located just south of Los Angeles. On this evening, from 6pm to 3am the next morning, I would be filming a short film that I would use to open my keynote presentation at New Media Expo in Las Vegas, just a few weeks later.
It became so much more than I could ever dream of. This video - Episode 14 of SPI TV, is a behind the scenes look from filming that evening.
Here's the backstory:
I always go big when it comes to the presentations I do on stage. I try to be different, entertaining and memorable while also providing a ton of take home value too. The opening keynote at New Media Expo in Vegas was going to be my biggest presentation ever, so I decided to think BIG for this event.
I started to plan this talk in mid-2014, after learning I was going to do this just a few months earlier. I gave myself almost a year to hone in on the message and figure out how to make it memorable, and I knew I had some time to do things that may have been a little more complicated to figure out and coordinate.
I decided the talk was going to be about how to become "future-proof". In the world of media and online business, specifically this is about how to survive and thrive as technology and communication change so rapidly. What are the core principles and ideas that have always worked in the past that can keep us going into the future?
Because this was about time, and I wanted to go big, I decided that I was going to enter the stage at New Media Expo in a Delorean - the time machine from my favorite movie of all time, Back to the Future. And because 2015 is the 30-year anniversary of the film and is also the year Marty and Doc travel to in Back to the Future Part II, it seemed like it would be the perfect fit.
I couldn't just
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