Dr. Steven Proctor is the founder and principal consultant of PRO Health Group and a Senior Program Director for Thriving Mind South Florida. He is also a Licensed Clinical Psychologist who has studied and written about Contingency Management programs, most notably in his Annals of Medicine article, Rewarding recovery: the time is now for contingency management for opioid use disorder. Contingency Management, simply put, is rewarding people, often with money, for achieving their recovery goals. While much research indicates that well-structured and adequately funded Contingency Management programs are successful, barriers persist to widespread adoption. These barriers include outdated attitudes, along with ethical and economic concerns. In this podcast, Dr. Proctor illuminates the issues surrounding Contingency Management and advocates for increased utilization of this important treatment strategy.