The capabilities of artificial intelligence are increasing at a breakneck speed. Companies must leverage generative AI to transform everyday customer and employee experiences. In this episode of Smart Talks with IBM, Jacob Goldstein sits down with Susan Emerson, Senior Vice President of Product: AI, Analytics & Data at Salesforce & Matthew Candy, Global Managing Partner of Generative AI at IBM Consulting.  They chat about the latest evolution of the two tech innovators’ decades-long relationship, explore the opportunity AI presents for customer experiences, and break down how better experiences will remove friction for all. Visit us at: ibm.com/smartalks Read more about elevating experiences in the CEO’s Guide to Generative AI from the IBM Institute for Business Value. This is a paid advertisement from IBM. See omnystudio.com/listener for privacy information.