It is PR Measurement Month! This year, we speak renowned measurement leader and author Mark Weiner. Here’s a bit about Mark to set the scene:  His latest book PR Technology, Data and Insights was named one of the top three PR books for 2022. He is a member of the exclusive Arthur Page SocietyThe...

In this episode I am joined by Dan Wilcock, Sustainability and Governance Manager for the UN Global Compact Network Australia. The UN Global Compact Network may be the biggest movement you haven't heard of.  A special initiative initially set up by then UN Secretary General, Kofi Annan, it is a...

In this episode of Smoke Signal, I am joined by Scott Brinker, a.k.a Chief Martech, author of the Marketing Technology Landscape Supergraphic.  Scott is in the envious position where is hobby and passion has become his career and vice versa.  First launched in 2011 with 150 tools, the latest...