Communicating the Risk and Potential Crisis of Severe Weather: Ron Roberts
Listen now
Description
Severe weather comes in lots of forms: drought, blizzard, thunderstorm, tornado, flooding, dangerous heat, extreme cold, and possibly more. However, weather can be hard to forecast consistently, and sometimes the public is jaded to the weather warnings. Yet weather is one of the most important factors to a successful agricultural operation, and that's why I asked KAMC-TV (ABC, Lubbock) Chief Meteorologist Ron Roberts to join me for this episode of the podcast. My husband started working with Ron in the mid 90s, I joined the staff in the late 90s, and I have enjoyed visiting with him ever since. Ron has a fun sense of humor, he's well read, and he loves to talk weather and farming. In this episode, he shares his experience of forecasting some scary situations. Ron can be found on Facebook: https://www.facebook.com/ronrobertskamc And on Twitter/X: @RonRoberts.TV The Crisis Communications Guide for Agriculture, Food, & Natural Resources can be found here: https://connect.xanedu.com/.../xan.../store/catalogue/25901/
More Episodes
Communicating the climate crisis is a difficult and emotional task. Texas Tech University's Dr. Katharine Hayhoe is a scientist that communicates a tricky subject, yet she remains positive and continues with her work.  She's active on LinkedIn and Twitter. Subscribe to her newsletter here:...
Published 12/21/23
Cindy Cunningham is one of the most experienced and knowledgeable communicators I know, especially when it comes to preparing for and responding to a crisis. She  worked in the pork industry for several years and is now at Woodruff. She is such a pro, and is always helpful to communicators from...
Published 10/03/23