If you want to connect with your audience in the here and now, you’ve got to lean into the moment. That’s one of the key takeaways from this episode with Renee D. Edwards, Global Social & Brand Marketing Executive. Renee brings bags of experience and wisdom to this episode, having worked with huge brands like IBM, Intel, and Samsung.  Full Episode Details All brands want to build that all-important connection with the audience on social media. But it is definitely easier said than done. Luckily, we have Renee D. Edwards on the show to give us some pointers on embracing and building your community on social media. For Renee, sometimes social pros need to “color outside the lines” and try something a little different – whether that be spending extra time engaging in the comments or collaborating with brands and content creators. We hear in this episode how social comments are “the new Twitter,” and why social pros should spend time connecting with people and other brands via comments. Renee shares her take on why she values collaboration over competition. While social media is a highly competitive place, sometimes it pays dividends to collaborate with other brands to create fun, refreshing content that stands out on your audience’s social feed. We also hear her thoughts on AI, authentic content, working with content creators, and more. In This Episode: 2:22 - Renee shares what she’s working on and is most passionate about 4:05 - The themes Renee is seeing in the B2B space 6:57 - Leaning into the moment on social 8:35 - How B2B and B2C social strategies differ 10:35 - Being social savvy on LinkedIn as a B2B leader 13:27 - How AI is shaping how social platforms are used 14:18 - Why comments are the new Twitter 18:55 - Best practices for handling comments on social media 20:43 - How to balance collaboration with competition 22:40 - Renee’s favorite campaigns as a Webby Awards judge 25:21 - Highlights from Renee’s career 27:08 - Renee’s experience being an advisory board member of Storythings 29:09 - What brands can learn from content creators 32:54 - Renee’s favorite brands to follow on social media 35:44 - How to connect with Renee  36:53 - Renee’s advice for those looking to become a social pro Resources Join the Social Pros LinkedIn community Connect with Renee on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.