As a creative, where do you stand on AI? Do you see it as a friend or foe? In this episode of Social Pros, we speak to Simon Berg, Founder of Ceros, who talks about the use of AI in the creative space and how we can find that happy place in the middle…  Full Episode Details New AI tools are coming at us thick and fast. That genie has well and truly left the bottle and as creatives, it’s time to decide whether we will embrace it as a part of our work processes or get left behind. While this might sound harsh to some, it’s the conversation that everyone is having and it was great to dive into it with British entrepreneur and thought leader in AI and creativity, Simon Berg. Simon opens up about his journey from struggling with academic and family constraints, to finding solace in creative expression. He emphasizes the significance of embracing AI as a collaborator, providing many of his own experiences navigating its potential and challenges. He also talks about the importance of authenticity, how to effectively brief AI tools, and the role of constructive feedback in personal and professional growth. Simon also expresses his vision for a future where productivity is driven by creativity, underscoring the necessity for organizations to adapt to the insanely quick advancements in AI technology. In This Episode: 1:08 - The early days of Ceros and what it is today  2:33 - What it was about the creative space that Simon felt needed a solution like Ceros 4:56 - How Simon came to start interacting with AI and how he feels about it as a creative  8:23 - Simon’s advice for creatives worried about gen AI uprooting everything they’ve known 13:06 - Why we should play with AI and the benefits 15:08 - How organizations should support and onboard their people when introducing new AI tools 18:54 - Unpacking the concerns around the opportunity for AI tools to inherit bias  19:37 - How to brief your AI companion better so the results are authentic and accurate  25:36 - Simon’s advice to someone looking to express themselves more creatively  25:46 - Why you need to surround yourself with people who tell you what you need to hear not what you want to hear 29:51 - What Simon is most looking forward to over the next five years 32:30 - Where to connect with Simon 33:43 - Simon’s advice to Social Pros Resources Grab your free Social Media Audit Bundle Meet Gemma Connect with Simon on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.