Is it really true that the riches are in the niches—and that the smaller the niche, the better? There may be times when your business could benefit from accessing a larger niche. So, in today's episode, I am sharing how you can know that it's time to "un-niche" (go broader) in your business. - The importance of understanding your total addressable market and where you business is positioned within that. - Why having a bigger market is not necessarily better (unless your business outgrows a smaller niche). - How having a really specific niche to start with can help you to make those initial waves. - Why your niche *will* inevitably change over time and how to navigate that. - The relevance of market demand and its role in expanding your niche. - How un-niching your "who" (upstream, downstream and horizontally) as well as what you sell can help you to serve a broader audience. SHOW LINKS: - Episode #785: Strategies for identifying your niche (+ 5 red flags if you’re off course). DM me “785” on Instagram (@stephtaylor.co) for a direct link. - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtay...