Are you struggling with your pricing? This is one of the toughest decisions faced by business owners—grappling with the question of what to charge for their offers. In today's episode, I'm revealing the tendency for business owners to undercharge, rather than overcharge, and the signs to look out for. - Why falling into the trap of undercharging, particularly at the beginning of your business journey, can be a fast tack to burn out. - How undercharging can attract the wrong clients to your business, instead of the right ones. - How finding the "uncomfortable price point" can promote action, especially when your audience doesn't value your offer enough to commit to it. - The hidden message behind hitting your income ceiling and the value in reviewing your offer suite. - When pricing does not accurately reflect the effort you're putting in and value that you're providing to your clients (and so resentment sets in). SHOW LINKS: - DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtay...