Today, I'm answering a question from a listener who has multiple offers within her business already but is stuck on what to launch next. As her current offers are at a lower price point, she's questioning if the next product should be positioned at a higher price point. In this episode, I'm sharing my suggestions for her next steps. - How evaluating your business to take stock of where you're at will help you to understand what gaps exist in your offer suite. - Why getting really specific on the problem your offer is trying to solve, or transformation they're seeking, will help you to create the next offer that your audience needs. - The importance of researching your audience before you launch your offer. - Why launching your idea first will give you so much information on whether people will *actually* buy it—before you put everything into creating something that doesn't sell. SHOW LINKS: - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtay...