Get ready to supercharge your marketing and PR strategies with the power of artificial intelligence. We promise, by the end of our episode, you’ll be equipped with practical strategies and insights that can help you harness AI's potential and make the most of it, no matter how fast-paced its evolution. We'll take a deep dive into the ways AI is being employed, from content creation to crisis communications, and how it is enhancing creativity in marketing. We unravel the latest trends, ethical considerations, and controversies in the industry, including the ongoing debates around OpenAI and its founder, Sam Altman, and the Bank of England's apprehensions about AI manipulation. As we demystify how AI is influencing PR—serving as a first draft for content creation, saving precious time, and augmenting human creativity—we invite you to envision the remarkable contributions AI can make to your strategies. But, we're not stopping there. We also examine the risks and implications of AI misuse, as well as discuss a BBC story where a journalist created a custom GPT capable of crafting convincing scam texts. We know that the potential benefits and efficiencies AI can bring to the marketing and PR industries are undeniable, so we'll also present various AI tools that you can incorporate into your strategies. So come and explore the myriad ways AI is reshaping the marketing and PR world.  Would you like to power up your social media or PR strategy in 2024? Drop Chris a line at mailto:[email protected] and get a free 15-minute discovery call booked in and we will help you grow your brand today. And if you like the show, please leave us a review or just a thumbs up is appreciated.