Embark on an enlightening expedition into the heart of market research and customer insights with our illustrious guest, Katie Tucker of Product Jungle. We uncover the transformative power these tools hold for businesses of all sizes, debunking the myths that shroud their potential. You'll gain a front-row seat to Katie's own evolution from journalist to entrepreneurial trailblazer, as we delve into her globe-trotting revelations and the customer-centric philosophy that now drives her successful venture. Along the way, we intertwine personal narratives of setbacks and resilience, illustrating how they can forge paths to innovation and growth. This episode is a treasure trove for anyone curious about the intricacies of crafting surveys that truly speak to customer needs and the delicate dance of balancing one's ego in the corporate arena. Katie share insights from her own journey, including a business venture reshaped by the pandemic's unforeseen opportunities, leading to a newfound passion for writing and personal branding. We probe into the importance of self-awareness and the external perspectives needed to challenge entrenched mindsets, ensuring your business decisions resonate deeply with those you aim to serve. As we  examine the landscape of B2B marketing, you'll be intrigued by the call for more human and creative approaches, moving beyond the stale norms that often plague this sector.  We investigate how customer insight has been the linchpin in both triumphs and pitfalls for industry giants, using case studies like Google Glass and Airbnb to illuminate these lessons. Ending with an invitation to apply the wisdom from Katie's bestseller, "Do Penguins Eat Peaches?".  This episode is an invaluable compass for anyone navigating the wilds of market research and customer centricity. Join us for a show that promises not just knowledge but a genuinely human connection to the art of understanding your clientele - do you really know your customer? Now is the time to find out. Would you like to know if your social media and content strategy is perfect for 2024? Book a free 15-minute brand discovery call here and we will help you grow your brand today. And if you like the show, please leave us a review or just a thumbs up is appreciated. Follow Chris Norton: X TikTok LinkedIn Follow Will Ockenden: X LinkedIn Follow Prohibition: Website Instagram X LinkedIn TikTok