Ever wondered how the digital marketing landscape continually evolves and what it takes to stay ahead? Prepare to gain invaluable insights as we sit down with Gerry White, the VP for Growth at Mirador, whose knowledge in SEO and analytics is extensive. From the juicy details of SEO controversies to the progression of a web design enthusiast to an industry-leading strategist, Gerry's stories will not only entertain but educate you on the nuances of an effective digital presence. Diving headfirst into the world of online reputation management, we unpack strategies that can make or break a brand's online image. Gerry illuminates the significance of SEO, digital PR, and responsive customer feedback loops and the team discuss a cruise line company as a shocking case study.  You'll learn how Mirador's innovative practices encourage positive customer interactions, and the clever use of tools to manage reviews and foster growth. Plus, we don't shy away from the darker side of SEO, discussing the ethical quandaries faced in the industry and sharing a few laughs over some digital marketing blunders that remind us to stay humble. This conversation then takes a technical twist as we tackle how AI is revolutionizing content generation and the importance of maintaining a human touch amidst the rise of algorithms. Gerry imparts his wisdom on protecting your brand from the perils of negative SEO tactics and the importance of meticulous audience research for effective marketing. So, buckle up for a ride through the highs and lows of digital marketing, replete with anecdotal gold and strategies that will arm you for success in the digital arena. Would you like to know if your social media and content strategy is perfect for 2024? Book a free 15-minute brand discovery call here and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up is appreciated. Come on let us know you are there..... Follow Chris Norton: X TikTok LinkedIn Follow Will Ockenden: X LinkedIn Follow Prohibition: Website LinkedIn TikTok