Imagine uncovering the secret strategies that have revolutionised public relations in the AI era—tune in for a whirlwind tour through the trials and triumphs of brand image management. Our guest, Greg Matusky, CEO of Gregory FCA, a Top 40 US PR Agency, brings a treasure trove of knowledge from his three-decade tenure in PR.  Greg shares some amazing F*ck Ups on the show including when his client decided to change their story mid-broadcast interview to a tale about walking away from the Devil. He tells another story about how he deliberately lost Santa Claus and it became a national story for all the wrong reasons. Greg guides us through the seismic shifts AI has sparked in crafting narratives and the irreplaceable human touch that still drives the heart of storytelling. This journey isn't just about embracing change; it's a masterclass in balancing technology with the timeless art of communication. We dissect the role of automated media training, brainstorming sessions that start with AI-generated sparks, and surprisingly, what the concept of "v-tirement" could mean for our future. From the unveiling of RightRelease.com to the subtle finesse required in managing high-profile events, our stories run the gamut from preventing potential PR crises to the wisdom of sharing difficult news upfront. Each narrative is a puzzle piece in the grand picture of the evolving PR landscape. We wrap up with predictions about AI's corporate governance, the potent mix of junior staff ingenuity with AI tools, and the legal intrigue surrounding platforms like ChatGPT. Whether you're a seasoned PR guru or simply intrigued by the fusion of AI and human creativity, this episode promises to leave you with a fresh perspective on the power of storytelling in the digital age. Join us for an exploration that's as insightful as it is entertaining, where every lesson learned carves a path toward innovation. Would you like to know if your social media and content strategy is perfect for 2024? Book a free 15-minute brand discovery call here and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up is appreciated. Come on let us know you are there..... Follow Chris Norton: X TikTok LinkedIn Follow Will Ockenden: X LinkedIn Follow Prohibition: Website LinkedIn TikTok