On this episode of Social in Six, Mil and our associate creator director Emma break down two updates from Instagram, including mythbusting on sponsored content and the news that the platform shows less popular videos in lower quality. Elsewhere, TikTok is tinkering with a new shopping...

Only a decade ago, social platforms were purely that: social. But what started out as places for people to connect and catch up with family and friends has now become an altogether different space.   Nowhere is this transformation more evident than TikTok. From entertainment to discovery to...

The creator economy is barely twenty years old,
but already, it’s dramatically changed the social landscape for brands and marketers. Audiences crave real life, not challenge videos; excessive gifting is seen as out of touch, not aspirational; and TikTok has levelled the playing field by making...