We all know that customer loyalty and retention is critical to the success of our business, yet amongst the thousands of business owners I’ve polled, many struggle to keep their customers in tough competitive markets. Our guest today has really got that dialed in, and if you want to keep your customers for longer, you’ll enjoy this show. John Tait (http://www.thelettershop.ca) characterizes himself as Owner, Slave, and Chief Firefighter at the Lettershop, a print-on-demand business which specializes in high quality, short run print jobs. It’s a highly competitive market and highly price sensitive – challenges that many business owners grapple with on an ongoing basis. As John shares his approaches to customer loyalty, customer service, and customer retention, you’re going to find some “I knew that” wisdom that you’re probably not really taking advantage of in your business. And therein lie the AHA! Moments that can really make a difference when you apply them Solutions in Plain Sight Radio (http://www.solutionsinplainsight.com) is all about the AHA! Moments that move the needle in your business. One of my favorite sayings is that Only Customers create cash flow, and it starts with keeping your customers coming back for more. By the way, the book we talked about during the interview is Profit in Plain Sight, (http://www.ProfitInPlainSight.com) available at Amazon. Simply. Accelerate your Results.