Business owners work hard to build value into their business so that they can achieve what a colleague of mine calls a “massive liquidity event” – either selling their business or going public or, if they’re already public, realizing the rewards of a healthy, growing stock price. Jon Rothbart’s (http://ca.linkedin.com/pub/jon-rothbart/0/165/724)experience as the COO of a major investment holding company got him thinking of a new way to evaluate CEOs, and specifically, thinking of how increases in the valuation of a business should really be achieved and measured. In today’s show, Jon shares his AHA! Moment to get you thinking in different ways too. Specifically, you’ll learn some frameworks and principles as we kibbutz about business valuations that are in the news today, but more importantly, you’ll learn the five next steps you need to take if you’re serious about selling your business for a very high multiple instead of one that’s merely ho-hum. If you want to be rewarded someday for all the hard work you’ve invested over the years, you need to start now to determine what that liquidity event is going to look like, and build the kind of value that will attract the perfect buyer, willing to compensate you handsomely for the business you’ve built. Solutions in Plain Sight Radio (http://www.solutionsinplainsight.com)is all about the AHA! Moments that move the needle in your business. If you’re an owner, key contributor, stakeholder, or shareholder in a business, understanding how a business achieves its true aspirational value will help move that needle. Get a great wake-up call with Jon’s insights, find even more AHA’s with these additional free resources. Simply. Accelerate your Results.