Sooner or later, every company’s brand needs rethinking. It may be a simple facelift to update an aging logo; it may be that competitive pressures or new initiatives require you to enhance or reposition with your customers. Many re-brandings are painful, but they don’t have to be. With over 22 years working with companies to get their brand right and their message out to the marketplace effectively, Dave Ancrum of A & G Creative Group has some AHA! Moments that will help you shift your re-branding from painful to pleasurable without losing the brand equity you’ve built up in your brand already. With well-known examples as a backdrop, we explore branding done well… and done badly, You’ll the greatest pitfalls that lead to long timelines and huge costs, and the simple steps that you can take when working with any branding agency to avoid them and capture the essence of your firm and your story. Solutions in Plain Sight Radio (http://www.solutionsinplainsight.com)is all about the AHA! Moments that move the needle in your business, and branding can be make-or-break. Your next step? Listen, take the next steps Dave recommends, and find even more AHA’s with these free resources. Simply. Accelerate your Results.