Episode 212 FACULTY: Reza Hooda, FCA CLASS: #Shoperations In this podcast episode, Scotty interviews Reza Hooda, FCA, founder of Capture Accounting and mentor at The Profitable Accountants Community. They dive deep into innovative accounting practices, focusing on results over timesheets. Reza shares his journey from implementing traditional timesheets to focusing on value pricing and the principles of a results-only work environment. They discuss the evolution of his practice, the importance of positioning in the marketplace, and the future potential of a new pricing and proposal software. Reza also offers actionable advice on managing change, increasing efficiency, and leveraging marketing and sales strategies to scale an accounting firm. Shout Outs: Ed Mendlowitz, Ron Baker, Mark Wickersham, Jody Thompson, Kali Resler, Karen Rayburn, Simon Sinek, James Ashford, GoProposal, Ignition, Notion, Excel, Loom, Sage 📚 Books Mentioned 📚 Work Sucks and How to Fix It by Jody Thompson and Kali Resler Lies, Damn Lies, and Cost Accounting by Dr. Reginald Lee ⬇️ Videos Referenced ⬇️ The Timesheet Debate https://youtu.be/BP1Yq8oa_es Karen Rayburn https://youtu.be/fmSwS3kYP6M 🏫 More RZA On Accounting High 🏫 164 - Build a Practice that gives you more Money, Time, and Freedom https://open.spotify.com/episode/3FXYNpnNYHSpN4PZHCmC8B?si=60c5a5b36db44885 097 - Stop the Scroll https://open.spotify.com/episode/3U5vM5fkSM3MdwV4R0YNz9?si=add709c712ff4be4 Chapters: 0:00 Teaser 01:37 Introduction 03:00 Reza's Firm Hard Numbers 04:01 Journey of Implementing and Removing Timesheets 07:05 Transition to Results-Only Work Environment 20:45 Efficiency Through Knowledge Sharing 23:04 Implementing New Systems and Overcoming Pushback 26:42 Leadership and Team Structure 30:21 Sales and Marketing Strategies 34:17 Developing Pricing and Proposal Software 41:53 Final Thoughts and Encouragement Connect With Us On Linkedin! Reza Hooda, FCA CTA https://www.linkedin.com/in/rezahooda/ Capture Accounting https://www.linkedin.com/company/capture-accounting/ https://www.captureaccounting.com/ Coaching and Mentorship: The Profitable Accountants Community https://www.linkedin.com/company/profitable-accountants-community/ https://www.rezahooda.com/ Scotty OKR Scarano https://www.linkedin.com/in/scottscarano/ Accounting High https://www.linkedin.com/company/accounting-high/ https://www.accountinghigh.com/ Tags: Shoperations, Accounting High, Accounting, Podcast, ShopClass, FirmOperations, SystemsAndProcesses, Pricing, Knowledge, Firm, Clients, Profits, Timeless, Marketing, Psychology, Sales, Work, Cloud, Efficiency, Capital, Sharing, Management, Upskilling, Growth, pricing strategies, accounting firm, client management, profit margins, pricing psychology, value pricing, sales psychology, work environment, cloud software, team efficiency, intellectual capital, client relations, business growth