Episode 216 FACULTY: Alyssa J. Dillon CLASS: #SocialStudies In this episode, we explore the inspiring journey of Alyssa J. Dillon from an unwilling accounting student to a successful entrepreneur and profit strategist. Learn how Alyssa built her brand, established herself as a marketing expert, and how she now mentors accountants on leveraging social media and marketing strategies to grow their firms. This episode is packed with insights on overcoming imposter syndrome, harnessing the power of social media, scaling businesses, and much more. Tune in to discover the keys to taking your accounting practice to the next level! 📣 Shout Outs: Randy Crabtree, Jody Grunden Chapters: 0:00 Teaser 01:29 Introduction 01:42 Discovering Accounting High 02:33 Alyssa's Journey into Accounting 04:37 From College to CFO 06:10 Starting a Fractional CFO Company 07:40 Building an Online Presence 09:45 Creating a Unique Value Proposition 13:33 Transition to Teaching Accountants 24:20 Marketing for Accountants: Beyond the CPA License 26:11 Overcoming Visibility Challenges in Marketing 26:58 Leveraging Social Media for Business Growth 30:17 Building a Team and Transferring Authority 34:12 Scaling Your Business: Mindset and Strategies 40:01 Final Advice for Aspiring CEOs 🔗 Connect With Us On Linkedin! 🔗 Alyssa J. Dillon 📎 https://www.linkedin.com/in/alyssa-dillon/ 📎 https://alyssajdillon.com/ Scotty OKR Scarano 📎 https://www.linkedin.com/in/scottscarano/ Accounting High 📎 https://www.linkedin.com/company/accounting-high/ 📎 https://www.accountinghigh.com/ Tags: SocialStudies, AccountingHigh, Accounting, Podcast, Marketing, SocialMedia, Market Grow, Teach Lead, Account High, Business Strategy, Profit Mindset, Entrepreneur, Marketing Tactics, Fractional CFO, Online Presence, Finance Tips, Business Coaching, Accounting Strategy, Digital Marketing, Social Network Marketing, Growth Mindset, Business Development, Marketing Tips, Financial Strategy