Episode 218 FACULTY: Lukas Sundahl, CMA CLASS: #Shoperations In this episode, Lukas Sundahl, the Founder of Accounting Couture, discusses the opportunities in accounting and explains the differences between CMA and CPA. Discover insights into offering Fractional CFO services, implementing EOS, and valuable advice for aspiring accountants considering different certifications. Plus, he talks about how he turned his interest in accounting into a successful personal brand. 📣 Shout Outs: Backbone CFO, Michael King, The CFO Accelerator, QBO, Business Central, Microsoft, Gary Vaynerchuk, Dan Martell, Gino Wickman 📚 Book Recommendations 📚 Crushing It by Gary Vaynerchuk Buy Back Your Time by Dan Martell Traction by Gino Wickman ⬇️Episodes Referenced⬇️ Episode 170 - Accelerating Impact by Thinking Differently (feat. Michael King, CFO) https://open.spotify.com/episode/55ejcvgcbi21ZzgD1ID6jx?si=5HkgamdcQSmhAb6l8sTZ_Q Chapters: 0:00 Teaser  02:20 Lucas Sundahl's Journey  03:05 Transition to Accounting  04:36 Career Progression in Accounting  06:01 Choosing the CMA Over the CPA  09:10 Starting Accounting Couture  10:51 Building a Brand on TikTok  16:49 Networking and Opportunities  18:05 Offering CFO Services  23:24 Joining a Fractional CFO Firm  25:24 Introduction to Backbone CFO  25:35 The Role of a Fractional CFO  27:13 Systematizing with EOS  28:22 Building Backbone's Offerings with EOS  29:50 Team Structure and Growth  30:54 Focusing on High-Value Work  38:53 Promoting Accounting Couture  43:09 Buy Back Your Time  45:46 Parting Advice and Mentorship 🔗 Connect With Us On LinkedIn! 🔗 Lukas Sundahl 📎 https://www.linkedin.com/in/lukasnsundahl/ Scotty OKR Scarano 📎 https://www.linkedin.com/in/scottscarano/ Accounting High 📎 https://www.linkedin.com/company/accounting-high/ 📎 https://www.accountinghigh.com/ Tags: #Shoperations #AccountingHigh #Accounting #Podcast #ShopClass #FirmOperations #SystemsAndProcesses #FractionalCFO #AccountingServices #CMAvsCPA #EOSImplementation #LukasSundahl #AccountingCareer #TikTokMarketing #CPAExam #CMAExam #CFOServices #BusinessStrategy #ERPSystems #AccountingCouture #AccountingCreativity #ManagementAccounting #FinanceDegree #EntrepreneurialOperatingSystem #StrategicPlanning #ManufacturingAccounting #FinancialForecasting