Is a website the jewell in your digital marketing crown? We think so. But how do you get the attention of your website visitors and encourage them to take the next step? Amy and Tess discuss our love of a good about-page photograph, what bugs us about inefficient websites, how blogging can boost trust with your customer and draw more people through your website’s doors, and how websites offer space for nuance that social media often can not. Plus, some technical tips and tricks you can implement today too! DIY SEO: How to optimise your website to get more clients, customers, and sales (eBook) by Tess McCabe  Find Your SEO Keywords (free worksheet) Find Your Brand’s Tone of Voice by Angela D’Alton and Renee Baker (free worksheet) Establish an Evergreen Traffic Source Using Pinterest (eBook) by Angela D’Alton and Renee Baker - This podcast is a collaboration between Soul Traders Podcast and Creative Minds.  If you’ve enjoyed this episode, please, take a moment to recommend us to a friend by sending them a link to the show.  You can find us online at soultraders.net.au and creativemindshq.com Tess’s new book Self-Promotion Without Social Media is available at bookstores and independent retailers around Australia, internationally via Amazon, and at creativemindshq.com. Thanks to Lucy Peach for our music and Scott from Sound Mind Editing.  This podcast is recorded across the unceded lands of the Wurundjeri and Menang peoples.