Instagram can be such a valuable tool for small and solo businesses. But using it effectively throws up so many questions. Join Bo and Amy as they discuss this incredible forum for business and creativity and offer tips and techniques for finding and connecting with your community as a soul trader on Instagram. In this episode: • Amy and Bo talk about Instagram as a marketing tool when you are your business. • They ask: do you need to be vulnerable and share personal stuff on social media to gain traction? • They wonder how to connect with people in a genuine way without having, as Bo puts it, 'your guts hanging out on the table'. • They discuss working together on Bo's strategy for talking about her skill set and offering and deciding what content is 'in' and what's 'out' on her social media channels. • Bo wonders why everyone is so interested in the contents of her camera bag. • They ask if working parents and flexible modes of working are more visible now than they once were as a result of social media. • Bo shares the history of 'Lemon Delicious': her 1968 Baravan and home away from home when she's working in Perth. • They ask: Is there a place for politics on social media? Do people want businesses to talk about politics? To share their values? • Amy asks Bo to explain how to credit the photographer of an image on social media and they talk about the hashtag #createorcredit • They respond to a community question about Instagram. Links: Seth Godin's concept of the minimum viable audience https://seths.blog/2017/07/in-search-of-the-minimum-viable-audience/ Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Have a question? Email us at [email protected] or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender