Every business owner knows that marketing is important, so why do creatives find marketing themselves and their products or services so uncomfortable? Amy and Bo talk all things marketing in this episode: how to approach building a community around your business online. In this episode: - Bo and Amy discuss what Amy calls the 'marketing ick factor'. - Bo and Amy ask the question: why are we so uncomfortable about self promotion as creatives? - Bo wonders if creatives in the music industry are better at marketing themselves than the rest of us. - Amy outlines the importance of considering the people who make up your community. - Amy talks about the concept of 'like, know, trust' and building relationships on digital platforms. - Bo talks about the importance of trust and personal recommendations in her business. - Amy asks us all to visualise the 'venn diagram of content marketing for creatives'. - Bo asks Amy about how someone might define their voice and values. - Amy and Bo answer a series of community questions about social media and digital communities. Links: Seth Godin's blog: 'In search of the minimum viable audience' https://seths.blog/2017/07/in-search-of-the-minimum-viable-audience/ Please review us on Apple Podcasts! It will help others find us and we'll be grateful to you forever! https://podcasts.apple.com/au/podcast/soul-traders/id1502894699 Thanks so much for listening! If you enjoyed the episode, please leave us a review or share it with your soul trader mates! Join our Soul Traders Podcast Community on Facebook (go on!) Have a question? Email us at [email protected] or tag us on social media using the hashtag #soultraderspodcast. You can also find us on Instagram: Amy's Instagram @amy_snoek Bo's Instagram @b_o_w_o_n_g Music and production by Tommy Spender