In this episode, Wendy and Gina talk about why trying to fit in and be a generalist is detrimental to your business. You will learn strategies to get over the fear of specializing, niching down or having a strong point of view in your business. You will also discover the easiest and fastest way to break through resistance and uncover the fear beneath your fear, and you will walk away with three steps to increase your confidence and be more bold. You will also hear:  The personal reason that led Gina to start her business A key strategy to overcome resistance, procrastination and overwhelm Gina’s words of wisdom if you hesitate to stand out What she learned in becoming a quarterback The various twists and turns of her business evolution If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, tagging us @wendycollierworldwide and @gina_keeping. If you’d like to know exactly which passions YOU need to monetize in your business, grab this FREE 3-Step Proven Process to identify exactly which passions you need to get paid for, without compromising what you love so you don’t waste time focused on the wrong things  - even if you’re not sure how you’ll make money doing it. Get it here: https://wendycollier.lpages.co/top-passions-to-monetize/ Haven’t left a review yet? All you have to do is go to http://bit.ly/soulfuelpodcast - thanks for your support of this show!  I invite you to help contribute to this podcast by submitting a question for a Q&A Edition of The SoulFUEL® Podcast. Just email [email protected] to have your question featured in an upcoming episode!