We're closing out 2024 reflecting on the purpose of having a plan. Most people fail without a plan. When it comes to communication, we don't want to fail. We want our messages to be clear, informative, and helpful. If we wing it, these things are harder to accomplish. We'll discuss preparation with the following: Knowing your audience (a favorite of ours)Understanding how to show up as a listenerKnowing the message you need to deliver within an appropriate time frameMaking adjustments when necessary (you might go over or under) Having a purposeful close Know the audience. Know what you need to share. Know how to end.