Why are soft skills so crucial for tech professionals? Meet Evgeniy Kharam! Evgeniy is an Author, Cybersecurity Architect and Podcaster who's latest bestselling book, "Architecting Success: The Art of Soft Skills in Technical Sales". Evgeniy ascended from a firewall deployment engineer to the Vice President of Architecture at the Herjavec Group. His professional experiences over the last 2 decades, made him realize how important soft skills are, in addition to technical brilliance.  Evgeniy is the co-founded of two influential podcasts—one that delves into technical security architecture and another that offers cyber inspiration for business leaders. Evgeniy also serves as a board advisor to the Canadian Cybersecurity Network, the largest technology group in Canada.  Listen as Evgeniy discusses:- the critical role of soft skills in technical sales- how to get started in improving your soft skills- sales engineers and technical sales communication- problem-solving in the tech field- bridging the divide between technical teams and sales- fostering collaboration and reducing attrition.  A key feature is the Soft Skills Development Plan (SSDP) in the appendix, providing readers with actionable steps and tools for personal and professional growth. This work serves as a comprehensive call to action for embracing and enhancing soft skills to achieve success in technical sales. Connect with Evgeniy:Website: https://www.softskillstech.caLinkedIn: https://www.linkedin.com/in/ekharam/ Additional Resources:"Architecting Success: The Art of Soft Skills in Technical Sales" by Evgeniy Kharam Listen to the Podcast, subscribe, leave a rating and a review:Apple:  https://podcasts.apple.com/us/podcast/soft-skills-for-tech-professionals-w-evgeniy-kharam/id1614151066?i=1000665880787Spotify:  https://open.spotify.com/episode/5E9wIxdAHzF0GoKJNxyXQ3YouTube: https://youtu.be/QCxLRbrOx7Y