In our third episode, Celeste and John focus on the stunning tidal wave of 2016 campaign television advertising — and whether or not it's even effective. Veteran strategist and admaker Jimmy Siegel opens the discussion with his take on what makes a winning TV commercial. Darrell West, vice president and director of governance studies at the Brookings Institution, speaks about the changing landscape of how candidates connect with voters and forecasts the general election ad wars. And Matt Steinglass, The Economist's Europe editor, contrasts America's political broadcast bonanza with the very different — but changing — tone of TV commercials across the pond.