In this episode, Andrew speaks with Kirk Souder, a branding and marketing leader and executive coach. Kirk's work focuses on generating higher levels of creativity and innovation in organizations and their leaders. He believes that business has great power to change the world and that what is needed is to access the “higher gears“ of spirituality. Kirk references Howard Thurman and says, “Don’t ask what the world needs. Ask what brings you alive, and go do it. Because what the world needs is more people brought alive.” It is the responsibility of leaders to support their people to identify and nourish what brings them alive. This is all about shifting mindsets, opening to a recognition of possibilities. Kirk shares the story of his client at Mattel who chose to trust her calling and to feed that which brings her alive. This client ultimately spearheaded the diversification of the Barbie doll, which laid the foundation for the recent Barbie movie.   This is a very practical and inspiring conversation.