In this episode of the podcast, Andrew speaks with Aaron Hurst, author of the prominent book, The Purpose Economy, (2014). Aaron is a researcher, author, and social entrepreneur who is dedicated to driving positive societal change. He talks about his research, defining, cultivating, and leveraging purpose. Importantly, Aaron shares the four myths of purpose, as well as the importance of recognizing the diversity of purpose on any team. He also talks about the impact of a purpose mindset in the workplace, as opposed to a transactional mindset. This is a very practical and inviting conversation about what purpose really is, why it matters, and what steps leaders can take to cultivate it.